HotNow, a division of Red Anchor, is a marketing automation solution first launched in Thailand in 2017. Red Anchor is an incubator and accelerator for applications that deliver value and lower both search and monetary costs for users.
HotNow provides a solution for both merchants and users. Merchants use HotNow because it provides a means for them to reach relevant customers. Users like HotNow because it acts as a discovery app of local retailers, offering the user the hottest promotions in their area. HotNow gives merchants more control over their marketing activities by allowing them to control their content, timing, customer type, and proximity to their location. On top that, merchants can create ad hoc marketing opportunities in less than 5 minutes, tailoring their marketing messeges to specific customer archetypes.